Were you aware that Gucci was selling Virtual Sneakers for $12?
Gucci is diving into virtual luxury footwear with a new exclusively digital pair of sneakers called The Gucci Virtual 25 that can be “worn” in augmented reality (AR) or used in partnered apps like Roblox and VRChat. Surprisingly, the shoes are a lot less expensive than a typical Gucci piece: you can buy the Virtual 25s from Gucci’s app for $12.99, or $8.99 in the Wanna Kicks AR sneaker app. Here is presenting to you everything you need to know about it.
The mastermind behind the $12 Gucci Virtual Sneakers:
The Gucci Virtual 25 sneakers are designed by Gucci creative director Alessandro Michele and feature a chunky, neon green and pink look that might not be for everyone. But they feel appropriately over-the-top for something that will never exist in real life. Like all Gucci clothing, the shoes also bear the iconic “GC” logo; in this case, it’s on the sole of the shoe and the inflatable (again, totally virtual) tongue.
The collaborative effort behind the creation of the $12 Gucci Virtual Sneakers:
The shoes were created in partnership with Wanna, a company that specializes in providing AR technology for marketing (“ARketing,” sigh) and already has its own app for trying on sneakers virtually. The Virtual 25s are sold in Wanna’s app for that less-expensive $8.99 price, but if you want to receive the downloadable assets to show off the shoes in other apps like Roblox or VRChat, you’ll have to purchase them for $12.99 in Gucci’s app.
The trial of the $12 Gucci Virtual Sneakers:
Gucci has allowed to virtually test the sneakers. They have also permitted the clicking of images and recording a video of the shoes you're trying on so that it can be shared digitally. Furthermore, the Gucci Sneaker Garage has also provided you with the unique opportunity to design your own Gucci sneaker, similar to Alessandro Michele's Gucci Virtual 25 silhouette.
The Gucci Sneaker Garage got its name by referencing the place where many successful start-ups began and the area where many sneakerheads store their collections. Accessible through the Gucci app, the digital space acts as a home for gaming, art, stories, and more, including a virtual fitting room for trying on shoes.
The availability of Sneaker Generator to create your very own $12 Gucci Virtual Sneakers:
Using the sneaker generator, you have the ability to implement various elements the house is known for, mixing and matching uppers, soles, and branding. Once complete, you can then add your creation to virtual avatars on platforms such as Roblox and VRChat. In other words, you can create your own virtual shoe, and get a look at Alessandro Michele's Gucci Virtual 25, by accessing the Gucci Sneaker Garage through the official Gucci app.