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Greta Thunberg slams fast fashion and greenwashing in her Vogue Scandinavia cover story

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Aug
13
2021

Greta Thunberg slams fast fashion and greenwashing in her Vogue Scandinavia cover story

A Swedish climate activist, Greta Thunberg, has denounced the fashion industry for its "huge" contribution towards climate change. Ms. Thunberg informed vogue Scandinavia that fashion companies must take responsibility for the environment.

She tweeted that she had accused companies of using "greenwash" advertising campaigns to make their clothes look sustainable. Vogue Scandinavia The cover of the first issue featured Ms. Thunberg. She stated that she bought her last piece of clothing three years back, and it was "second-hand."

 

Ms. Thunberg stated, "I borrow things from people that I know." She tweeted Sunday's Vogue Scandinavia cover photo, in which she was wearing an oversized trench and praising a horse while walking through a forest. The BBC is not responsible to the content of any external websites. Ms. Thunberg, one of the most well-known climate campaigners globally, tweeted that she was critical of "fast fashion that many treat like disposables." Fast fashion is a term that describes the production of clothing quickly and cheaply to meet seasonal demand.

 

Ms. Thunberg called for a system change and said that fashion cannot be mass-produced and consumed as sustainably as the world is currently shaped. According to the United Nations, the fashion industry is the "second-most polluting sector in the world." It is responsible for the UN estimates that more than 20% of global wastewater is treated. The fashion industry uses approximately 93 billion cubic meters of water each year to sustain five million people. The industry accounts for around 8% of global carbon emissions. The UN states that this is more than all international shipping and flights combined. Fashion brands are responding by taking steps to reduce their environmental footprint. Environmental campaigners such as Ms. Thunberg claim that many brands promote solutions that do not address the problem. These companies are frequently accused of green washing, a marketing technique that misleads consumers about the environmental benefits of a product.

 

What is Greta Thunberg's purpose, and who are her goals?

Ms. Thunberg is a well-known figurehead in the global climate movement for her passionate speeches. In 2018, her protest outside Sweden's parliament inspired millions to join Fridays for Future, a school climate strike campaign that has inspired millions. She has been nominated for the Nobel Peace Prize and traveled across America on a yacht to attend the UN climate conference in New York.